How NutriSource Full Circle Feeding Leads to Healthy Animal Patients — and Profits

Full Circle Feeding promotes skin, coat, brain, and gut health for animal patients, while encouraging clients to buy products on a regular basis.

PROMOTE FULL-BODY HEALTH WITH FULL CIRCLE FEEDING

Full Circle Feeding is a dietary approach created by NutriSource. It uses high quality kibble and wet food, rotational feeding, and toppers to support canine brain function, skin and coat health, and gut health. And it’s easy: your clients follow five simple steps to support whole body wellness in their dogs:

  1. Pick any nutrient-dense NutriSource kibble — they are all optimized for bio-availability.
  2. Add a wet food entrée to make meals tastier and provide a wider variety of protein sources for a full spectrum of nutrients.
  3. Add a postbiotic Come-Pooch-a topper for gut health and additional hydration.
  4. Regularly rotate proteins and carbohydrates.
  5. Enjoy the results: less scratching and licking, better health, and more energy

GENERATE REVENUE WITH REPEAT BUSINESS

Full Circle Feeding delivers results, so your patients will thrive. It’s also lucrative for your practice because it prescribes rotational feeding and encourages clients to buy products frequently and consistently.

This feeding method promotes the purchase of multiple smaller bags of kibble to ensure freshness, and a selection of wet foods to keep dogs interested in eating. There are also three Come-pooch-a topper recipes for picky dogs and a variety of healthy, low-calorie, protein-packed treats.

NutriSource has a large selection of over-the-counter products, so clients will always come back for more. Brands include flagship NutriSource recipes, high protein Element Series recipes grain-inclusive Choice recipes, and single protein source PureVita limited ingredient recipes for dogs with allergies or sensitivities. Every brand contains the company’s proprietary Good 4 Life system, with four key ingredients that work together to support gut health and the overall well-being of pets.

INCOME POTENTIAL

The retail margins on NutriSource products range from 25% to 50% depending on distributor pricing and product selection.

TRAINING REQUIREMENTS

The company provides extensive product and nutrition training for all their product lines.

  • AW ACADEMY is a natural extension of our 25 years of experience publishing Animal Wellness, Equine Wellness and Innovative Veterinary Care Journal. We believe that everyone has a responsibility to care for animals to the best of their ability utilizing the most natural and minimally invasive means possible. We feel strongly that it’s better to promote a preventative healthy lifestyle for our pets instead of taking a wait-and-see approach. We also fiercely advocate for the quality of animals’ lives, supporting animal rescues and welfare organizations both financially and through our editorial.

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