Pet food label survey reveals surprising stats

Pet food label survey reveals surprising stats

Do pet parents really care about the quality of their animal’s food? 

Choosing the right pet food is a tricky task. Despite labeling requirements, ingredient lists and marketing ploys can make it difficult to determine what’s what. Interested in learning more about this common struggle, Luminer conducted a survey to shed some light on the mindset behind pet parents’ decisions.

Chart courtesy of Luminer.

Results revealed that 92% of respondents read the ingredients list when buying new pet food. 84% of pet owners claimed they would be more likely to read the labels if more information regarding nutrition and ingredients were provided (see chart above), and 82% of pet owners said the use of buzzwords like “natural” and “organic” influenced their decision to purchase a product.

The takeaway? Consumers are becoming more concerned about the quality of their pet’s food, and they’re willing to make dietary decisions based on a brand’s transparency!

  • AW ACADEMY is a natural extension of our 25 years of experience publishing Animal Wellness, Equine Wellness and Innovative Veterinary Care Journal. We believe that everyone has a responsibility to care for animals to the best of their ability utilizing the most natural and minimally invasive means possible. We feel strongly that it’s better to promote a preventative healthy lifestyle for our pets instead of taking a wait-and-see approach. We also fiercely advocate for the quality of animals’ lives, supporting animal rescues and welfare organizations both financially and through our editorial.

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